A Break From the Norm Wins International Design Competition

0 Posted by - July 24, 2012 - Architecture, Asia, Design

This type of development is rare in a city such as Beijing. As the city’s position on the architectural and economic markets has risen, so has the height of its towers; it’s CBD now a forest of eye-wateringly tall structures. It comes as a surprise then that this latest urban development boasts only a handful of high-rise buildings; a single tall tower to the east with a large rooftop display screen for advertising and a pair of towering structures to the west as a gateway to the National Advertising Industry Park. The design – composed by the architecture office of Atkins in Beijing with assistance from Atkins’ urban planning and landscape teams – presents a series of more than thirty buildings in a mile-long stretch of brownfield land next to the Tonghui River. Taking priority in the design is a range of shorter buildings, with a central avenue lined with three- to five-story volumes anchored with retail space opening out onto the streetscape. One of the ‘defining features’, this main street is part of a pedestrian zone and public square which provide access to public features such as a new museum and conference center, and offers a social space for the Park’s users.